Google to Take Over Lease of Gold’s Gym in Venice Upon Expiration




The lease held by Gold’s Gym in Venice, the so-called mecca of bodybuiding made famous by bodybuilder Arnold Schwarzenegger and the 1977 film Pumping Iron, will expire at the end of June 2014 and will be taken over by Internet giant Google, a spokesman for the property owner said late Monday.

Larry Field, a real estate mogul who is the founder and principal of NSB Associates, owns the Gold’s Gym property in Venice and Google has signed a new lease for the roughly 31,500-square-feet property effective July 1, 2014, said NSB Associates spokesman Alexander Auerbach in an email.

When Google moved into the Frank Gehry-designed Binoculars Buiding in Venice last year, it was widely speculated that it would expand into the Gold’s Gym building.

“We have a very longterm view of everything,” Google engineer Steve VanDeBogart told Patch at the time.

Google is leasing several properties in the area and taking occupancy as the existing leases expire, Auerbach said. The Venice buildings include the Binoculars Building and buildings currently or formerly occupied by Digital Domain, he said.

The properties that Google will occupy eventually will total about 200,000 square feet, Auerbach said.

Joe Gold opened the original Gold’s Gym in 1965 in Venice and it became a bodybuilding magnet frequented by Schwarzenegger and other top bodybuilder and the subject of the 1977 movie Pumping Iron.

Gold sold the chain in 1970 and it has gone on to become the world’s largest chain of co-ed gyms. The gym’s famous logo that shows a bald-headed weightlifter holding a barbell was designed in the early 1970s by Schwarzenegger’s one-time training partner, Ric Drasin. The Venice location has been a longtime workout destination for bodybuilders, actors, celebrities and athletes.


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