Cody's reign brought it back to being relevance. bringing back the white strap for the belt symbolizes that.
I feel like Christian is a guy who knows how to put on great matches, and could make the belt mean so much more. But, it seems like he's just holding it till the writers figure out what to do next.Cody and Christian should be in the main event right now anyhow. Cody should be involved with Sheamus for the title, and Christian should replace Kane on Raw.